.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to getting billions in equity capital annually, have raised almost $360 million up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That downturn results from market concentration, heightened regulative stress, and also economic uncertainties.ADWEEK talked with five VCs that remain to purchase adtech business, despite these problems, about what they are actually trying to find as well as what they avoid. Probably unsurprisingly, these clients are actually targeting possibilities in privacy-focused technologies as well as industry-specific places such as hooked up TV.